Future Of Fashion: Where Will It Go?May 6, 2021 by- Sizzler Magazine
Future of Fashion: Where will it go?
The dynamics of the fashion industry as we know it was upended. Not it was not just the pandemic and the events that happened after that. However, they played a big part. People were looking for something else, and some industry experts were already looking for ways to deliver that.
But this is nothing new, this industry is known for its ever-changing status quo and characteristics. Every time this industry has given us collections that were out-of-the-box and ahead of time. it has inspired people to do better, and be better.
This industry has contributed so much to social welfare, but, it has caused some unintentional too. Keeping the current situation in mind, designers are now urging this industry to think forward and make some radical changes in the way how this industry operates.
So, what are these changes? These can be broadly classified into 4 categories:
- Diversity, all-inclusivity, and gender fluidity
- Simple living
Diversity, all-inclusivity, and gender fluidity
If the fashion industry is not all-inclusive, which one will be? We have already seen that people of all color, gender, and orientation are slowly but surely becoming part of the mainstream industry, including, fashion, entertainment, media, etc.
But, now, designers want to promote the concept of gender fluidity even more. So, they want to fuse men’s and women’s fashion week into one, with the aim of de-genderizing these shows.
This will help brands to reach people who are very much aware gender-wise. Also, the aim is to bring collections that people can buy while seeing these pieces.
Brands want to include customers in these shows too, and they want to directly engage with them according to their convenience.
The main concept behind these fashion weeks is to tell a story, and express art. Now, the motive will be to tell gender-neutral stories to new generations. There’s a monetary aspect too. If these fashion weeks are combined, it can lead to saving millions. This can be used for other purposes, including CSR activities.
Sustainability is a broad subject, and it cannot be broached in a small spectrum. Within the fashion industry, several brands are focusing on creating a sustainable clothing line.
This means focusing on water and power consumption, usage of less harmful chemicals, organic produce, sustainable sourcing of raw materials, and such. however, another area of concern should be approached too, designers say.
This is the case with workers working in Asian garment factories in unhygienic conditions and without basic amenities. Also, these people don’t get paid in abundance. This needs to be stopped, and it is the main concern for many activists.
So, brands want now to produce clothes sustainably and responsively. Also, fashion designers want to urge people to sell or donate old clothes to needy ones, instead of dumping them somewhere in the ground.
It was only a matter of time before the fashion industry embraced the concept. Maybe the pandemic pushed us in that direction way earlier. Despite the initial hiccups, we have become accustomed to digital versions.
Online shopping increased by 70%, no, not just because of the lockdown and other protocols. People find it extremely convenient, especially with the introduction of technologies like AR (Augmented Reality), VR (Virtual Reality), AI (Artificial Intelligence), etc.
People can check how they are looking in a particular clothing item, a look, an accessory, etc. They can “try-on” these products and decide if they want them or not. This has reduced the return rate by 45%, as people find themselves confident with their choices.
Due to the pandemic, we have seen the rise of virtual and digital fashion weeks. needless to say, they were a massive hit. In the future, we might see more of these, along with physical shows.
We might see another concept, the concept of manufactured-on-demand. Experts can check how people are reacting to a particular design, and get it ready if there’s enough demand for it. This can save precious time, money, resources, and save people from unnecessary hassle as well.
After all, the main is to achieve convenience for all parties involved, isn’t it right?
There’s nothing better to do than to live a simple life. We all know and somewhat believe in this theory. However, the fashion industry does not come straight into our minds. But this has changed drastically in the last few years and will continue to do so in the future.
Now, designers will launch two collections for each season, so that people can actually buy them if required. They have understood that launching winter pieces in August, is not always the best choice. The reverse is also true.
Simple living can also lead to a reduction of wastage, which is a big plus. Now, more and more companies are allowing people to stay at home, and work from there. In this situation, they are less likely to invest in fancy casual and formal clothes. Moreover, they will try to look for comfort wear, such as pajamas, etc.
Those people who will be going outside will wear a mask, and they might decide to not splurge on certain makeup items. The main focus will on health, skincare products, and specific makeup products, like eye makeup.
The customer-centric business will be the primary vision here.
These are the four concepts that will be trending within the fashion industry.
Fashion will always be an industry that reflects social changes in the best and the fastest manner possible. We need to keep a closer eye on the latest trends that will be trending on the market.
- Fashion is ever-changing, and it is essential to take note of it
- Now is the time to go digital, simple, sustainable, and gender-inclusive
- Now is the time to look for procedures that can save time and money